Sans Normal Bogog 17 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Ordina' by Schriftlabor, 'Malnor Sans' by Sikifonts, and 'Bahn' by Stawix (names referenced only for comparison).
Keywords: ui text, web design, branding, signage, presentations, clean, modern, neutral, friendly, corporate, neutral utility, clarity, modernity, approachability, rounded, geometric, even, open, legible.
A clean, rounded sans with smooth, circular bowls and consistently even stroke endings. Curves are prominent across letters like C, G, O, and S, while straight-sided forms (E, F, H, N) stay simple and unembellished. Terminals are mostly flat and tidy, with generous apertures and clear interior counters that keep letterforms open at text sizes. The lowercase shows straightforward, single-storey forms for a and g, and numerals are plain and balanced, with a simple, readable 1 and rounded 0/8.
Well-suited to user interfaces, web and product copy, and general-purpose branding where clarity and a modern voice are needed. It should also perform well in headings, navigation, labels, and short signage where clean shapes and open counters help readability.
The overall tone is neutral and contemporary, with a friendly softness coming from its rounded geometry. It reads as practical and approachable rather than expressive, suited to interfaces and everyday brand communication.
The font appears designed as a versatile, general-purpose sans that prioritizes clarity and consistency. Its rounded construction and restrained detailing suggest an intention to feel modern and approachable while remaining unobtrusive in extended reading.
The design maintains a steady rhythm in running text, with minimal idiosyncrasies and predictable shapes that support quick scanning. Curved joins and rounded bowls give it a slightly warmer feel than a purely technical grotesque, without becoming playful or casual.