Sans Normal Adkej 3 is a regular weight, wide, low contrast, italic, tall x-height font visually similar to 'FF Clan' by FontFont (names referenced only for comparison).
Keywords: ui text, branding, editorial, packaging, wayfinding, contemporary, casual, friendly, technical, clean, modern utility, approachability, forward motion, clean readability, slanted, rounded, open apertures, soft terminals, geometric.
This is a slanted sans with rounded, elliptical construction and smooth, low-stress curves. Strokes are even and consistent, with soft terminal treatment and clean joins that keep forms uncluttered. Proportions feel generously set with open counters and wide letterforms; the lowercase shows a tall body and compact extenders, supporting an efficient texture in running text. Numerals and capitals follow the same calm, circular logic, producing a steady rhythm with minimal stroke modulation.
It will perform well in interface typography, product branding, and contemporary editorial layouts where a slanted voice adds motion without sacrificing clarity. The open shapes and even color make it suitable for short paragraphs, captions, and callouts, and its rounded geometry can complement tech, lifestyle, and consumer-facing packaging.
The overall tone is modern and approachable, with a friendly softness that avoids sharp or aggressive gestures. Its slant adds momentum and a slightly informal, forward-leaning feel, while the tidy geometry keeps it professional and controlled. The result reads as clean, contemporary, and quietly energetic.
The design appears intended as a versatile, modern sans with a built-in sense of motion, combining geometric roundness with a restrained, even stroke for dependable readability. It aims to feel friendly and current while staying neutral enough for broad, everyday use.
Round letters (like o, e, c) emphasize elliptical bowls and open apertures, which helps maintain clarity at display and text sizes. The spacing appears balanced and the silhouette stays smooth across the alphabet, giving the face a cohesive, system-like consistency without looking sterile.