Sans Normal Adgum 2 is a regular weight, wide, low contrast, italic, tall x-height font.
Keywords: ui text, branding, editorial, packaging, signage, modern, friendly, clean, approachable, lively, readability, versatility, modernity, approachability, rounded, open, smooth, even, neutral.
A rounded sans with smooth, continuous curves and largely uniform stroke thickness. The letterforms carry a gentle rightward slant and a broad, open stance, with wide bowls and generous counters that keep shapes airy at text sizes. Terminals are mostly clean and softly finished, and the joins stay calm and uncluttered, giving the set a consistent, contemporary rhythm across capitals, lowercase, and numerals.
Works well for interface and product typography where clarity and a contemporary tone are needed, especially in short labels and headings. The open shapes and even color also suit editorial subheads, brand systems, packaging copy, and general signage where a friendly but professional voice is desired.
The overall tone feels modern and approachable, balancing a neutral, utilitarian base with a subtle sense of motion from the slant. Its rounded forms read as friendly rather than rigid, making it suitable for upbeat, human-centered communication without becoming overly quirky.
Designed to provide a versatile everyday sans with soft geometry and a subtle forward-leaning energy. The emphasis appears to be on clean readability, open forms, and a contemporary feel that can move between functional text and approachable display use.
Capitals present straightforward, geometric silhouettes with smooth curves on C/G/S and a round, balanced O. Lowercase maintains high readability through open apertures and simple, unshowy construction, while the figures are clear and evenly weighted for general-purpose numeric use.