Sans Normal Orrak 3 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, direct, confident, impact, clarity, modernity, approachability, simplicity, geometric, rounded, compact, clean, high impact.
A heavy, rounded sans with compact proportions and smooth, low-contrast strokes. Curves are built from broad circular/elliptical forms, while terminals and joins read clean and sturdy, producing a dense, highly legible silhouette. Counters stay open for the weight, and the overall rhythm favors simple geometry over calligraphic modulation, with a stable baseline and straightforward punctuation.
Best suited to short, high-impact settings such as headlines, posters, branding systems, and packaging where bold forms need to read instantly. It can also work for signage and UI emphasis text, especially where a friendly but forceful sans voice is desired.
The tone is confident and approachable, pairing strong visual loudness with friendly roundness. It feels modern and utilitarian rather than decorative, with an assertive presence that still reads warm and accessible in continuous text.
Likely designed to provide a strong, contemporary sans option with soft geometry and high readability at display sizes. The emphasis appears to be on clarity, simplicity, and a bold, approachable personality that remains consistent across letters and numerals.
The lowercase shows a single-storey “a” and “g,” reinforcing the geometric, contemporary character. Numerals are similarly robust and compact, designed to hold up at large sizes where solid shapes and clear counters matter most.