Sans Normal Amraj 12 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Anthro' and 'Oakes Grotesk' by Studio Few, 'Gordita' by Type Atelier, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, ui, signage, branding, posters, clean, modern, friendly, neutral, confident, clarity, modern utility, friendly neutrality, high legibility, geometric, rounded, high contrast-free, crisp, open apertures.
A sturdy sans with an even, monoline stroke and predominantly geometric construction. Curves are smoothly rounded and consistent, with circular bowls (O, o, 0) and clean joins that keep counters open. Terminals are mostly flat and decisively cut, while diagonals (A, V, W, X, Y) feel crisp and stable. The lowercase is straightforward and highly legible, with a simple single-storey “a” and “g” and a plain, utilitarian “t”; numerals are broad and clear, with a notably open “4” and rounded “8/9.”
Well-suited to headlines, interface labels, and wayfinding where strong presence and quick recognition matter. It also works for straightforward branding and posters that need a modern, friendly sans with solid readability.
The overall tone is contemporary and approachable, balancing a friendly roundness with a no-nonsense clarity. Its weight and simple forms give it a confident, straightforward voice that reads as practical rather than expressive.
Likely designed to provide a dependable, contemporary sans voice with geometric roundness and strong legibility. The emphasis appears to be on clarity, consistency, and a confident weight that performs well in display and prominent text settings.
Spacing appears comfortably open in the sample text, helping the heavy strokes avoid crowding at larger paragraph sizes. The design maintains a consistent rhythm across uppercase, lowercase, and figures, with minimal stylistic quirks and an emphasis on clarity.