Sans Normal Arroj 9 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Belle Sans' by Park Street Studio and 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, neutral, modern, clean, friendly, functional, versatility, clarity, neutrality, modern utility, open apertures, even rhythm, rounded terminals, geometric, crisp.
A clean sans with largely geometric construction and smoothly rounded curves. Strokes maintain an even, low-contrast thickness, with gently rounded joins and terminals that keep the texture soft rather than mechanical. Counters are roomy and circular in letters like O and Q, while straight-sided forms (H, N, E) stay crisp and stable. Overall spacing feels open and consistent, producing an airy, readable line in both uppercase and lowercase.
It suits interface typography, product and web copy, and general-purpose editorial layouts where clarity and an even typographic color are important. The broad, open forms also work well for signage and presentation graphics, and its neutral styling can support modern brand systems without overpowering other visual elements.
The tone is neutral and contemporary, leaning friendly through its roundness and generous internal space. It reads as calm and straightforward rather than expressive, making it feel dependable and unobtrusive in most settings.
The design appears intended as a versatile workhorse sans: clear, contemporary, and easy to read at a range of sizes. Its geometric underpinnings and restrained detailing suggest an emphasis on consistent rhythm and predictable letterforms for everyday communication.
The alphabet shows consistent circular geometry across bowls and numerals, with a clear, simple figure set. Uppercase shapes remain broad and steady, while lowercase forms keep a tidy, familiar silhouette that supports continuous reading.