Sans Normal Bubab 17 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Alfabet' by Machalski, 'PG Gothique' by Paulo Goode, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, body text, signage, product copy, presentations, clean, neutral, modern, functional, friendly, utility, legibility, versatility, neutrality, geometric, rounded, minimal, balanced, open.
A clean, geometric sans with round, even curves and mostly monolinear strokes. Counters are open and generously shaped, with smooth joins and minimal modulation, giving letters a steady, predictable rhythm. Proportions feel balanced and contemporary, with clear circular forms in C, G, O, and Q, and straightforward construction in diagonals like V, W, X, and Y. Numerals are simple and legible with consistent stroke weight and wide, open interiors.
Works well for interface text, documentation, and general-purpose body copy where clarity and consistency matter. The open counters and straightforward letterforms also make it suitable for signage, labels, and presentation typography at a range of sizes.
The overall tone is modern and neutral, leaning friendly through its rounded geometry and open apertures. It reads as practical and unpretentious, suited to interfaces and everyday communication rather than expressive or decorative branding.
Likely designed as a versatile, no-nonsense sans that prioritizes legibility, neutrality, and broad applicability. The geometric construction and restrained detailing suggest an intent to provide a modern default for digital and print layouts.
Spacing appears even and calm in running text, with a stable baseline and consistent stroke endings. The lowercase maintains a simple, contemporary structure, supporting clear word shapes without drawing attention to distinctive quirks.