Sans Superellipse Ilvy 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Archetica' by Almarkha Type, 'Fusion Collection' by Blaze Type, 'Newhouse DT' by DTP Types, 'Cairoli Classic' by Italiantype, 'Helvetica Now' by Monotype, and 'Crique Grotesk' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, energetic, modern, impactful, attention grabbing, speed cue, brand presence, display legibility, blocky, rounded, compact, forward-leaning, geometric.
A heavy, forward-leaning sans with broad proportions and compact internal counters. Forms are built from rounded-rectangle geometry, with softened corners and smooth, continuous curves that keep the texture dense and even. Terminals are clean and predominantly flat or gently rounded, with a consistent slant that reinforces speed and direction. The overall rhythm is tight and sturdy, producing strong silhouette readability at display sizes.
Best suited to large-scale uses where impact matters: headlines, posters, product packaging, and bold signage. It also fits sports and performance-oriented branding, and short promotional lines where a dense, high-energy texture helps the message land quickly.
The font conveys a fast, competitive tone—confident, punchy, and built to grab attention. Its rounded industrial shapes feel contemporary and pragmatic rather than elegant, suggesting momentum and strength.
The design appears intended as a high-impact display sans that combines rounded-rect geometry with a consistent italic slant to suggest motion, strength, and modernity in branding-forward contexts.
Uppercase and lowercase share the same robust, compressed-counter construction, keeping the color bold in both settings. Numerals match the letterforms in weight and curvature, maintaining a cohesive, sign-like presence in mixed alphanumeric text.