Sans Normal Bodad 18 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Artico' and 'Artico Soft' by cretype (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, editorial, neutral, modern, clean, friendly, efficient, clarity, versatility, contemporary branding, neutral tone, legibility, geometric, rounded, open apertures, uniform strokes, crisp terminals.
A clean, geometric sans with largely circular bowls and smooth, even stroke weight. Curves are generous and round, with open apertures and straightforward, unembellished terminals that keep counters clear. Uppercase forms feel balanced and stable, while lowercase maintains an even rhythm with simple constructions and a single-story “g”. Numerals are clear and contemporary, with consistent proportions and uncomplicated shapes that align well with the letterforms.
Well-suited to interfaces and product typography where clarity and consistent rhythm matter, as well as contemporary branding systems that need a versatile, unobtrusive sans. Its clean forms also work in signage and short-to-medium editorial settings, including headings and subheads where rounded geometry can feel approachable.
The overall tone is neutral and modern, leaning friendly rather than technical due to the rounded geometry and open counters. It reads as confident and unobtrusive, supporting content without calling attention to itself.
The design appears intended as a general-purpose geometric sans that prioritizes clarity, consistency, and a contemporary feel. Its restrained details and open forms suggest a focus on legibility and broad applicability across digital and print contexts.
Spacing and silhouettes appear well-contained and consistent across the set, producing a steady texture in paragraphs. The design favors clarity through simple geometry and avoids sharp calligraphic modulation, which helps maintain a calm, predictable page color.