Sans Normal Sanem 1 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, captions, friendly, handmade, casual, playful, approachable, compactness, approachability, clarity, modern casual, rounded, monoline, condensed, soft terminals, open counters.
A condensed, monoline sans with softly rounded strokes and gently irregular geometry that keeps the texture lively. Curves are built from simple arcs and ovals, with open counters and minimal contrast throughout. Terminals tend to be rounded or lightly tapered, and joints are clean but not overly mechanical, giving the alphabet a slightly hand-drawn steadiness. The overall rhythm is tall and narrow, with straightforward, readable forms that stay consistent across caps, lowercase, and figures.
It works well for short to medium-length text where a compact footprint and approachable voice are helpful—such as branding, packaging, posters, and editorial headlines. The condensed proportions also suit UI labels, captions, and space-constrained layouts when a friendly, non-corporate tone is desired.
The font projects a warm, informal tone—more personable than clinical—thanks to its soft curves and subtle irregularities. It feels lighthearted and conversational, suitable for designs that want friendliness without becoming overly whimsical.
The design intention reads as a practical, condensed sans that prioritizes clarity while adding a human touch through rounded construction and mild irregularity. It aims to be versatile for display and compact text settings, delivering an inviting, contemporary feel without decorative extras.
Caps are narrow and airy, while lowercase retains clear differentiation through simple, open shapes. Numerals follow the same condensed, rounded construction, keeping a uniform color in running text. Spacing appears even and text sets with a smooth, lightly bouncy cadence rather than a rigid grid-like feel.