Serif Other Liru 3 is a bold, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, fashion, posters, branding, editorial, dramatic, luxury, theatrical, standout display, modern classic, brand voice, editorial punch, ball terminals, wedge serifs, ink traps, tapered joins, sharp apexes.
A decorative display serif with sculpted, high-contrast strokes and pronounced, wedge-like serifs. The letterforms show crisp, sharp apexes and thin hairlines paired with broad vertical stems, creating a punchy black-and-white rhythm. Many joins and corners appear carved or notched, with triangular cut-ins and tapered connections that give the shapes a faceted, chiseled feel. Curves are tight and controlled, counters are relatively compact, and the overall proportions favor strong capitals with energetic, stylized detailing in the lowercase and figures.
Best suited for large-scale typography such as magazine covers, editorial headlines, fashion and beauty branding, event posters, and title treatments where its sharp contrast and carved details can stay crisp. It can also work for short logotypes or packaging marks when the size allows the fine hairlines to remain visible.
The tone is dramatic and editorial, combining classic serif prestige with a distinctly stylized, almost theatrical edge. It reads as fashion-forward and luxe, with an assertive presence that feels suited to high-impact headlines rather than quiet text setting.
The font appears designed to modernize a classic high-contrast serif by adding sculptural cuts and tapered wedge serifs, prioritizing visual drama and distinctive texture in display settings.
The design’s sparkle comes from the repeated interplay of razor-thin hairlines against heavy strokes and from the consistent use of angled terminals and internal notches. Spacing in the sample text looks intentionally dense for display, enhancing the bold, poster-like texture at large sizes.