Sans Normal Ogvi 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Malva' by Harbor Type, 'Foro Sans' and 'Qubo' by Hoftype, 'Modet' by Plau, 'Akwe Pro' by ROHH, and 'Hackman' and 'Monsal Gothic' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, playful, bold, modern, approachability, high impact, modern display, friendly branding, rounded, soft corners, heavy weight, chunky, geometric.
A heavy, rounded sans with broad proportions and smooth, continuous curves. Strokes are consistently thick with minimal modulation, and many joins and terminals are softly blunted rather than sharply cut, giving the shapes a cushioned feel. Counters are relatively open for the weight, with circular and oval geometry driving forms like O, C, and G, while diagonals (K, V, W, X, Y) remain sturdy and stable. The lowercase shows single-storey a and g and simple, compact constructions that keep the texture dense and even in text.
This font performs best in headlines and short blocks where a bold, friendly voice is needed—such as branding, packaging, promotional graphics, and poster work. Its rounded, heavy forms also suit signage and UI moments like section headers or callouts, where quick recognition and warmth are priorities.
The overall tone is upbeat and approachable, combining a friendly roundedness with a strong, attention-grabbing presence. It reads as contemporary and slightly playful rather than formal, making it feel welcoming and energetic.
The design appears intended to deliver maximum impact while staying approachable: a soft-edged, geometric sans that keeps dense black coverage without feeling aggressive. Its simplified lowercase and rounded terminals suggest a focus on clear, modern display typography with a personable character.
The numeral set appears robust and highly legible at display sizes, with simple silhouettes and generous stroke mass. The ampersand and punctuation in the sample text match the same rounded, weighty vocabulary, helping maintain a cohesive color across lines.