Sans Superellipse Idliy 2 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Panton', 'Panton Rust', and 'Uni Neue' by Fontfabric and 'Idealista' and 'Nudista' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, punchy, friendly, retro, sporty, playful, impact, approachability, geometric clarity, display readability, brand presence, rounded corners, soft geometry, compact counters, blocky, sturdy.
This typeface is a heavy, rounded-rectangle sans with softly squared curves and a distinctly geometric construction. Strokes are thick and even, with minimal modulation, and many joins resolve into rounded corners rather than sharp points. Bowls and counters tend to be compact, giving letters a dense, poster-ready color, while key diagonals (such as in K, V, W, X, and 7) keep the rhythm energetic. Terminals are generally blunt and squared off, and the overall spacing feels built for strong, cohesive word shapes at display sizes.
It performs best in attention-grabbing contexts such as headlines, posters, logos, and packaging where dense, high-impact letterforms are an advantage. It can also work for short UI labels or signage when set large enough to keep counters from closing up.
The overall tone is bold and approachable, mixing a utilitarian toughness with a cheerful, retro flavor. Its rounded geometry softens the impact, creating a friendly, sporty feel that reads as confident rather than aggressive.
The design appears intended to deliver maximum visual impact with a soft-edged geometric voice, balancing strong presence with friendly rounded corners. Its consistent stroke structure and simplified shapes aim for a contemporary, highly legible display sans with a hint of retro-industrial character.
Several glyphs show purposeful geometric simplification—forms like a, g, and e are compact and sturdy, and the numerals share the same rounded-rect logic for consistent texture. The strong weight and tight internal spaces suggest it will benefit from generous tracking or larger sizes when clarity is critical.