Sans Normal Lubab 9 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Nexa' by Fontfabric, and 'Loew' and 'Loew Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, punchy, confident, playful, impact, motion, approachability, modernity, display, rounded, oblique, soft corners, compact counters, high impact.
A heavy, rounded sans with a consistent oblique slant and broad, blocky silhouettes. Curves are built from smooth, circular geometry, while joins and terminals are softened rather than sharp, giving the shapes a cushioned feel. Counters are relatively tight for the weight, and forms like O/C/G read as robust, near-elliptical bowls. The lowercase shows single-storey a and g, a compact, rounded e, and a simple, sturdy r; overall spacing appears generous enough to keep the dense strokes from clogging at display sizes.
Best suited to short, high-impact text such as headlines, posters, branding marks, and promotional graphics where the bold, rounded shapes can read cleanly. It also fits energetic contexts like sports and streetwear styling, and can work for packaging or social graphics where a friendly but forceful voice is needed.
The overall tone is assertive and kinetic, with a forward-leaning stance that suggests motion and momentum. Its rounded construction keeps the voice friendly and approachable rather than severe, landing in a sporty, headline-ready register.
The design appears intended to deliver maximum presence with a rounded, geometric construction, combining a friendly softness with an urgent, forward-leaning stance. Its simplified lowercase and sturdy capitals prioritize quick recognition and graphic impact over delicate detail.
The numerals follow the same soft, heavy construction, with a prominent, rounded 3 and a stacked, balanced 8. The dot on i/j is circular and bold, reinforcing the geometric theme. Diagonal-heavy letters (K, V, W, X, Y) feel sturdy and engineered, contributing to a strong, graphic rhythm in all-caps settings.