Serif Normal Afman 1 is a light, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazine, branding, packaging, elegant, fashion, luxurious, classic, luxury tone, editorial voice, high-contrast refinement, modern classic, didone, crisp, refined, hairline, high-waist.
A refined serif with striking thick–thin modulation and razor-thin hairlines. The letterforms are upright and carefully proportioned, with narrow joins and tapered terminals that create a crisp, polished rhythm. Serifs are sharp and delicate, often ending in pointed or wedge-like tips rather than blunt brackets, and round forms show a controlled, vertical stress. Capitals feel stately and clean, while the lowercase maintains a poised, bookish texture with distinctive, calligraphic touches in letters like a, g, and y.
Best suited to headlines, pull quotes, mastheads, and other prominent editorial settings where its contrast and sharp finishing can be appreciated. It also fits premium branding and packaging, especially for beauty, fashion, hospitality, and cultural institutions. For longer passages, it will typically perform best with comfortable sizes and spacing that protect the fine hairlines and maintain an even typographic color.
The overall tone is elevated and cultured, with a distinctly editorial and luxury feel. Its high-contrast sparkle reads as sophisticated and fashionable, evoking magazine typography, premium packaging, and formal invitations. The personality is confident and composed rather than casual, with a quiet drama created by the fine hairlines.
The design intention appears to be a contemporary, fashion-forward text serif that borrows from high-contrast classic models while keeping a clean, modern discipline in proportions and detailing. It aims to deliver elegance and authority in display and editorial contexts, balancing stately capitals with a lively, well-crafted lowercase.
At larger sizes the thin strokes and sharp serifs produce a pronounced shimmer and crisp detail; in denser settings, the most delicate hairlines may require generous spacing and careful color/contrast choices to preserve clarity. The figures follow the same high-contrast logic, contributing to an upscale, display-leaning voice in numerals and headings.