Sans Normal Sudub 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Ador' by Fontador, 'Le Monde Sans Std' by Typofonderie, and 'Antona' by exljbris (names referenced only for comparison).
Keywords: headlines, signage, branding, packaging, ui labels, friendly, straightforward, modern, confident, utilitarian, clarity, impact, readability, simplicity, robustness, rounded, solid, clean, sturdy, smooth.
A solid, heavy sans with gently rounded terminals and corners throughout. Strokes are broadly uniform with subtle contrast, producing an even, dark typographic color and stable rhythm in text. Counters are fairly open for the weight, and curves are smooth and geometric-leaning, while joins stay clean and uncluttered.
Well-suited to headlines, posters, packaging, signage, and interface labels where a strong presence is needed. It also works for branding and social graphics that benefit from a sturdy, friendly sans, and can handle short-to-medium text when generous spacing and size are available.
This typeface feels straightforward and workmanlike, with a friendly, no-nonsense tone. The soft rounding tempers the heavy color, giving it an approachable, contemporary voice rather than an aggressive one.
The design appears intended to deliver strong emphasis while remaining legible and uncomplicated. Rounded finishing and open internal spaces suggest a goal of maintaining approachability and clarity at bold display sizes and in short text runs.
Figures and capitals read as compact, weighty shapes with consistent rounding, which helps unify mixed-case settings. The overall impression is cohesive and contemporary, with a deliberate emphasis on simplicity and strong fill.