Sans Normal Arbow 3 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, neutral, friendly, efficient, versatility, clarity, neutral tone, modernity, readability, geometric, rounded, open, even, crisp.
A clean sans with geometric construction and softly rounded curves. Strokes are even and consistent, with open apertures and clear counters that keep forms legible. The caps have a straightforward, contemporary silhouette; curves (C, G, O, Q) are smooth and near-circular, while straight-sided letters (E, F, H, N) stay crisp and uncluttered. Lowercase is simple and readable with a single-storey a and g, modest terminals, and a tidy rhythm; punctuation-like details such as the i/j dots are round and well centered. Numerals follow the same no-nonsense geometry, with clear, open shapes and steady alignment.
Performs well for user interfaces, dashboards, and product copy where clarity at a range of sizes matters. Its even rhythm and open shapes also suit corporate branding systems, wayfinding and signage, and straightforward editorial or presentation typography where a modern, unobtrusive voice is desired.
The overall tone is modern and neutral, leaning friendly due to its rounded geometry and open forms. It reads as practical and approachable rather than stylized, with a calm, confident presence suited to everyday interface and brand communication.
Designed to be a versatile, general-purpose sans that prioritizes clarity and visual consistency. The geometry and restrained detailing suggest an intention to stay neutral across contexts while remaining pleasant and readable in continuous text.
Spacing appears comfortable and consistent in running text, supporting an even typographic color. Diagonals and joins (K, V, W, Y) are handled cleanly without sharp aggression, reinforcing the font’s measured, contemporary feel.