Sans Normal Arbor 12 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Linear Grotesk' by Designova, 'Arpona Sans' by Floodfonts, 'Matt' by Fontfabric, 'Interval Sans Pro' by Mostardesign, 'Akwe Pro' by ROHH, and 'Olivine' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, editorial, clean, modern, neutral, open, friendly, versatility, clarity, modernity, approachability, neutrality, rounded, geometric, plainspoken, even, unfussy.
A clean sans with largely geometric construction and softened joins, combining circular bowls with straight, economical stems. Curves are smooth and consistent, terminals are mostly blunt, and counters stay open, giving the letters an airy, readable texture. Proportions skew roomy, with broad rounds (notably in O/Q and the numerals) and straightforward, stable diagonals; overall spacing and rhythm feel even and uncluttered.
Its open shapes and consistent rhythm suit interface copy, product and brand systems, and informational typography where clarity matters. The wide, rounded forms also scale well for headings and signage, while staying restrained enough for editorial paragraphs and multi-line settings.
The tone is modern and matter-of-fact, with a friendly calm created by rounded forms and generous apertures. It reads as approachable and contemporary rather than technical or ornamental, projecting clarity and neutrality in extended text.
The design appears intended to be a versatile, contemporary sans that prioritizes straightforward letterforms, smooth curves, and predictable texture. It aims to balance geometric cleanliness with a mild softness so it can function as a general-purpose workhorse across digital and print contexts.
Distinguishing shapes include a single-storey lowercase “a,” a single-storey “g” with a prominent lower loop, and a simple, open-tailed “Q.” Numerals follow the same geometric logic, with rounded 0/8/9 and a plain, upright 1, supporting clear differentiation in mixed content.