Sans Normal Ohgaj 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Afical' by Formatype Foundry, 'Belloria' by Matt Chansky, 'Helvetica Now' by Monotype, and 'Bassen' by SRS Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, impact, approachability, clarity, modernity, rounded, blocky, geometric, soft corners, high impact.
This is a heavy, rounded sans with broad, simple construction and smoothly curved bowls. Strokes are thick and even, with minimal modulation and gently softened corners that keep the black shapes from feeling harsh. Counters are open and fairly generous for the weight, while joins are clean and straightforward, giving the letters a sturdy, contemporary rhythm. The lowercase shows single-storey forms (notably a and g) and compact, solid punctuation-like details (dots and terminals) that reinforce the font’s bold, graphic presence.
Best suited for headlines and short statements where bold presence and quick recognition are needed. It works well for branding, packaging, and signage that benefits from a friendly, modern voice, and it can support punchy UI or social graphics when used in larger sizes.
The overall tone is approachable and upbeat, with a friendly roundness that reads as contemporary and slightly playful. Its weight and compact shapes communicate confidence and immediacy, making it feel energetic rather than formal.
The design appears intended to deliver a bold, contemporary sans with softened geometry—combining strong legibility at display sizes with an approachable, rounded personality. It emphasizes simple forms and consistent weight to create a dependable, high-impact typographic voice.
The numerals match the letterforms with rounded geometry and strong silhouettes, staying clear at display sizes. In text settings, the dense color and wide curves create a uniform, poster-like texture that prioritizes impact over delicacy.