Sans Normal Ligam 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Bronkoh' by Brink, 'Akwe Pro' by ROHH, 'Mariné STD' by TipoType, and 'Olivine' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logotypes, punchy, sporty, confident, playful, retro, impact, energy, branding, display clarity, modern friendliness, rounded, geometric, slanted, heavy, compact.
This typeface is a heavy, forward-slanted sans with rounded, geometric construction and smooth, low-contrast strokes. Curves are broad and even, terminals are cleanly cut, and counters stay open despite the dense weight. The slant is consistent across caps, lowercase, and numerals, creating a strong directional rhythm, while spacing is moderately tight with sturdy letterfit and stable baselines. Numerals are bold and simple, matching the rounded, compact color of the text.
Best suited for attention-grabbing display work such as headlines, posters, and promotional graphics where strong presence and motion are desirable. It can also work for athletic or streetwear branding, packaging, and bold wordmarks that benefit from rounded geometry and a forward-leaning stance.
The overall tone feels energetic and assertive, with a sporty, contemporary attitude. Its rounded geometry keeps it friendly and approachable, while the strong slant and dark mass give it urgency and impact. The result reads as modern display with a slight retro athletic flavor.
The design appears intended to deliver a high-impact italic voice that stays clean and approachable, combining geometric roundness with a dynamic, energetic slant. It emphasizes solid silhouettes and legibility at display sizes, aiming for bold branding and punchy editorial moments.
The uppercase set is blocky and compact with softened curves, and the lowercase maintains similarly rounded bowls and simple joins for a cohesive texture in longer lines. The slant contributes to motion, making headings feel dynamic even at large sizes, while the sturdy shapes prioritize clarity over finesse.