Sans Normal Nekih 2 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Adero' by Eko Bimantara, 'LCT Picon' by LCT, and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, sporty, impact, approachability, modernity, clarity, display strength, rounded, blocky, soft corners, compact counters, sturdy.
A heavy, wide sans with rounded geometry and softened corners that keeps the overall color dense and even. Curves are built from broad circular and oval forms (notably in C, O, Q, and the bowls), while joins and terminals tend toward blunt, squared-off finishes. The lowercase shows a tall x-height with compact internal counters, giving text a strong, solid rhythm; apertures are relatively tight, and spacing reads slightly compressed in running lines due to the large letterforms. Numerals share the same chunky, rounded construction, with simple, sturdy silhouettes.
Best suited to display settings where weight and width can do the work: bold headlines, posters, big typographic layouts, branding marks, packaging, and short signage copy. It can also function for brief UI labels or callouts when maximum emphasis is needed, though the dense shapes and tight apertures suggest keeping body text to larger sizes.
The tone is bold and approachable, combining a friendly roundness with a confident, attention-grabbing presence. It feels contemporary and utilitarian, with a slightly sporty, headline-forward energy that stays readable and straightforward rather than ornamental.
The design appears intended to deliver maximum impact with a friendly, rounded voice—prioritizing bold silhouettes, sturdy structure, and consistent rhythm for modern display typography. Its broad proportions and compact counters suggest an emphasis on presence and clarity in short, high-visibility text.
Diagonal characters like V, W, X, and Y feel broad and stable, reinforcing the wide stance. The lowercase “a” is single-storey and the “g” is single-storey with a rounded bowl, supporting an informal, modern feel. The overall texture is highly consistent, favoring clear silhouettes over delicate interior detail.