Sans Normal Nimol 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Surt' by Blaze Type, 'Maison Neue' by Milieu Grotesque, 'Exalted Extended' by Zafara Studios, and 'Kin Grotesque' by wearecolt (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, punchy, modern, approachable, playful, impact, approachability, clarity, modernity, rounded, soft corners, geometric, blocky, compact counters.
A heavy, rounded sans with broad proportions and smooth, geometric curves. Strokes are consistently thick with minimal modulation, and terminals are largely blunt with softened corners that keep the texture friendly rather than rigid. Counters tend to be compact in letters like a, e, and s, while round characters (O, o, 0) read as sturdy, near-circular forms. The overall rhythm is dense and impactful, with clear, simple shapes and generous stroke mass that holds up well at display sizes.
Best suited for short, high-impact text such as headlines, logos/wordmarks, packaging callouts, and poster typography where its dense weight and rounded geometry can carry the layout. It can also work for UI labels or signage when used at comfortable sizes, where the sturdy shapes remain clear and consistent.
The tone is bold and upbeat, combining a contemporary, no-nonsense presence with approachable rounded shaping. It feels energetic and attention-grabbing without turning harsh, making it well suited to branding that wants confidence with a friendly edge.
The design appears aimed at delivering maximum impact with a friendly, geometric voice: thick, simple forms for strong presence, paired with rounded shaping to keep the overall impression approachable and contemporary.
Lowercase forms are single-storey where expected (notably a and g), reinforcing a casual, modern voice. The numerals are similarly weighty and rounded, matching the letterforms closely for consistent texture in mixed alphanumeric settings.