Serif Contrasted Vivo 7 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Surveyor' by Hoefler & Co. and 'Tenez' by Plau (names referenced only for comparison).
Keywords: headlines, editorial, fashion, branding, packaging, luxury, dramatic, classic, display impact, premium tone, editorial clarity, modern classic, vertical stress, hairline serifs, sharp terminals, crisp joins, high contrast.
This typeface is a high-contrast serif with pronounced vertical stress, thick main stems, and extremely fine hairline serifs. Serifs are sharp and lightly bracketed at most, with crisp, cut-in joins and pointed terminals that give the letterforms a taut, sculpted feel. Proportions lean broad in the caps with ample interior space, while the lowercase maintains a steady, readable x-height and elegant, compact extenders. The overall rhythm is formal and deliberate, with a refined interplay between heavy strokes and razor-thin details that stays consistent across letters and numerals.
This design is well suited to headlines, magazine titles, pull quotes, and other display settings where contrast and detail can be appreciated. It also fits premium branding applications—such as fashion, beauty, jewelry, and high-end packaging—where a confident, refined serif can carry the identity. For smaller text, it will generally benefit from generous size and spacing so the fine hairlines remain clear.
The font conveys a polished, upscale tone associated with editorial design and luxury branding. Its dramatic contrast and crisp detailing feel confident and slightly theatrical, lending a sense of prestige and ceremony. The overall impression is classic and composed rather than casual or rustic.
The type appears intended as a modern, high-contrast display serif that balances classical letterform structure with crisp, contemporary finishing. Its strong verticals and hairline details suggest an emphasis on elegance and impact, aiming for a sophisticated voice in brand and editorial contexts.
In text, the thin hairlines and delicate serifs create a sparkling texture at larger sizes, while the strong verticals keep words anchored and bold in presence. The numerals match the display character, with distinctive curves and hairline finishing that reinforce the high-contrast voice. Curved letters (like S, C, and G) show smooth, controlled modulation that emphasizes elegance over softness.