Sans Normal Ribem 3 is a bold, normal width, low contrast, upright, short x-height font visually similar to 'Brandon Grotesque', 'Brandon Grotesque Office', 'Brandon Text', and 'Brandon Text Office' by HVD Fonts (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, app ui, friendly, contemporary, approachable, confident, playful, friendly display, modern branding, approachable clarity, rounded, soft-cornered, geometric, compact, chunky.
A heavy, rounded sans with soft terminals and smooth, low-contrast curves. The outlines feel slightly squared-off at joins and ends, giving a sturdy, compact silhouette rather than a fully circular “bubble” look. Counters are generous and open in letters like O, e, and a, supporting clarity at larger sizes. The lowercase shows a single-storey a and g, a straight, simple t with a short crossbar, and a compact, slightly angular shoulder on r; overall spacing reads even and stable with a calm, upright rhythm.
Best suited to headlines, display typography, and brand marks where its rounded heft can carry personality. It should work well for packaging and posters that need clear, friendly impact, and for UI labels or buttons at larger sizes where the simplified forms and open counters stay legible.
The tone is friendly and modern, with a casual, welcoming warmth that avoids feeling overly cute. Its chunky shapes and rounded finishing convey confidence and approachability, making it feel at home in contemporary consumer and digital contexts.
The design appears intended as a contemporary, friendly display sans that balances geometric simplicity with softened corners. It prioritizes bold presence and easy readability while adding subtle personality through rounded terminals and compact proportions.
Uppercase forms are simple and geometric, with broad bowls (B, P, R) and clean diagonals (K, X, Y). Numerals are sturdy and readable, with rounded turns and consistent weight, giving them a cohesive presence alongside the letters.