Sans Normal Mumav 2 is a very bold, wide, medium contrast, upright, tall x-height font visually similar to 'Arlen' by Groteskly Yours, 'MC Maxes' by Maulana Creative, 'Plau Redonda' by Plau, 'Bajazzo' by Schriftlabor, and 'Boulder' by Umka Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, punchy, friendly, retro, playful, chunky, display impact, friendly branding, retro flavor, strong readability, rounded, soft terminals, compact counters, high impact, poster-ready.
A heavy, geometric sans with broad proportions and strongly rounded bowls. Strokes are solid and confident, with subtle flare-like shaping at some joins and terminals that adds a slightly chiseled, cut-paper feel without becoming decorative. Counters are relatively compact for the weight, and curves stay smooth and consistent across rounds (C, O, Q) and mixed forms (a, e, s). The lowercase is large and sturdy, with simple, single-storey a and g, a short crossbar on t, and a square-ish dot treatment on i/j that reads clearly at display sizes. Numerals match the mass and width of the letters, with bold, stable silhouettes and generous interior shapes where possible (notably 8).
Best suited to headlines, posters, and large-scale messaging where its mass and width can create immediate presence. It also fits branding and packaging that want a friendly, retro-leaning boldness, and works well for signage when set with ample tracking and generous line spacing.
The overall tone is energetic and approachable, pairing strong visual volume with softened curves. It evokes a retro display sensibility—bold and declarative—while staying clean enough to feel contemporary when used with restraint. The rhythm and rounded forms give it a friendly, slightly playful voice rather than an austere or technical one.
The design appears intended as a high-impact display sans that balances geometric roundness with subtle shaping details to avoid blandness. Its large lowercase and sturdy figures suggest a focus on punchy, readable statements in contemporary branding and editorial display contexts.
In text settings the dark color builds quickly, creating a dense typographic texture; this makes spacing and line length feel important for comfort. The wide set and compact counters emphasize headline impact and brand presence, and the distinctive shaping at some terminals can add character in short phrases and logos.