Sans Normal Kalid 14 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Hurme Geometric Sans 1 & 2' by Hurme, 'Meticula' by KushJain, 'Facundo' by Latinotype, 'Mimolette' by The Ampersand Forest, and 'Gravita' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, modern, sporty, confident, dynamic, friendly, impact, motion, modernity, clarity, rounded, geometric, oblique, heavy, clean.
A heavy, rounded sans with a consistent oblique slant and smooth, low-modulation strokes. Letterforms lean on circular geometry in bowls and counters, with generous curves and compact apertures that keep the texture dense. Terminals are clean and mostly squared-off, while diagonals and joins stay crisp, giving the design a punchy, streamlined silhouette. Uppercase proportions read broad and stable, and the lowercase maintains a steady rhythm with simple, single-storey shapes and sturdy verticals.
Best suited for display settings where strong emphasis and quick recognition matter, such as headlines, posters, brand marks, packaging, and promotional graphics. It can also work for short UI labels or signage when set with comfortable spacing to preserve clarity in the tighter counters.
The overall tone feels contemporary and energetic, combining friendly roundness with an assertive, forward-leaning motion. Its bold presence and tight internal spaces communicate confidence and impact, lending a sporty, promotional character without feeling decorative.
The design appears intended to deliver a modern, high-impact sans with a smooth geometric foundation and an inherent sense of motion from its oblique construction. It prioritizes bold clarity and contemporary appeal, aiming for energetic branding and attention-grabbing editorial display.
The slant is consistent across caps, lowercase, and numerals, and the heavier weight makes counters and apertures notably small at text sizes. Numerals follow the same rounded, geometric logic, with clear, simple silhouettes intended for strong visual presence rather than delicate detail.