Sans Normal Bidal 13 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Telder HT Pro' by Huerta Tipográfica, 'Provan' and 'Provan Formal' by Matteson Typographics, 'Joanna Sans Nova' by Monotype, and 'Foundry Sans' by The Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, friendly, confident, modern, clean, playful, impact, clarity, approachability, versatility, rounded, geometric, open apertures, solid, high legibility.
A robust sans with rounded, geometric construction and generous proportions. Strokes are evenly weighted with smooth joins and simplified terminals, producing a clean silhouette and strong color in text. Bowls and counters tend toward circular forms, while diagonals (as in V/W/X/Y) are crisp and straight, creating a clear rhythm between curves and angles. Apertures are generally open and spacing appears comfortable, supporting clarity in both uppercase and mixed-case settings.
Best suited to headlines, posters, and prominent UI or product labeling where a strong, friendly voice is needed. Its clear shapes and open counters also make it a good candidate for short bursts of text such as signage, packaging copy, and brand collateral where impact and readability must coexist.
The overall tone is friendly and contemporary, combining a sturdy presence with approachable, rounded forms. It feels straightforward and confident rather than formal, with a slightly playful warmth that keeps it from looking purely utilitarian.
The design appears intended as a dependable, high-impact sans that stays approachable through rounded geometry and simplified detailing. It prioritizes clarity and consistency across letters and numerals, aiming for versatile display use without sacrificing legibility.
The numerals are large and sturdy with simple shapes that match the letterforms, and the punctuation shown in the sample text reads clearly at display sizes. The design maintains a consistent, uncluttered texture across lines, making it well suited for bold typographic statements.