Sans Superellipse Admag 3 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Hinnual' and 'Phatthana' by Jipatype (names referenced only for comparison).
Keywords: ui text, product labeling, signage, dashboards, packaging, techy, clean, clinical, futuristic, efficient, systematic geometry, interface clarity, modern branding, modular feel, rounded corners, square curves, monoline, open apertures, geometric.
A monoline sans built from rounded-rectangle and superellipse geometry, with consistently softened corners and straight-sided curves. Capitals are tall and clean, with wide, squared bowls (B, D, O, P) and a compact, squared-shoulder feel throughout. The lowercase keeps simple, single‑storey forms (a, g) and relies on rounded terminals and open apertures for clarity; dots are square-like and the punctuation inherits the same softened-rectilinear logic. Numerals continue the system with boxy counters and rounded corners, giving the set a cohesive, modular rhythm.
Well-suited to interface typography, dashboards, and other screen-forward contexts where a clean, technical voice is desirable. The rounded-square construction also works for product labeling, wayfinding, and contemporary packaging where a controlled, modern aesthetic is preferred. Its consistent geometry makes it effective for branding systems that rely on modularity and repetition.
The overall tone is modern and engineered, leaning toward a sleek, technical look rather than a humanist one. Its rounded-square curves feel contemporary and slightly futuristic, suggesting interfaces, devices, and industrial design. The restrained detailing keeps it neutral and utilitarian, with a crisp, controlled presence.
The design intention appears to be a highly consistent geometric sans that translates rounded-rectangle forms into an alphabet for a modern, technology-adjacent voice. By keeping strokes uniform and corners softened, it aims to balance precision with approachability while maintaining a distinctive squared-round silhouette.
Spacing appears even and un-fussy, helping the font read as tidy and systematic in paragraph settings. Several glyphs emphasize straight verticals with rounded joins, creating a distinctive “soft-square” silhouette that stays consistent from letters to numerals.