Sans Superellipse Admag 1 is a light, wide, low contrast, upright, normal x-height font visually similar to 'Phatthana' by Jipatype (names referenced only for comparison).
Keywords: ui, signage, branding, headlines, packaging, tech, clean, modern, futuristic, minimal, geometric clarity, softened tech, ui readiness, modern branding, systematic rhythm, rounded, squared, geometric, monoline, soft.
A geometric sans built from rounded-rectangle and superellipse forms, with consistently softened corners and smooth, monoline strokes. Curves resolve into broad, squarish bowls (notably in C, O, and D), while straight stems and horizontals stay crisp and evenly weighted. Proportions feel open and airy, with generous internal counters and a measured, systematic rhythm; terminals are clean and typically straight-cut, reinforcing a constructed, modular look. Numerals follow the same rounded-square logic, producing compact, legible shapes with a contemporary, device-friendly feel.
This font suits UI labels, dashboards, and app or web navigation where clean outlines and rounded geometry read well at small-to-medium sizes. It also performs effectively for contemporary branding, packaging, and short headlines that benefit from a modern, engineered voice. For longer text, it works best when set with comfortable spacing to maintain its airy, open rhythm.
The overall tone is modern and technological—sleek, orderly, and slightly futuristic—while the rounded geometry keeps it approachable rather than harsh. Its controlled, engineered shapes suggest interface design, wayfinding, and product branding where clarity and a contemporary voice are prioritized.
The design appears intended to merge geometric precision with softened corners, creating a systematic sans that feels both technical and friendly. By anchoring many forms in rounded rectangles, it emphasizes consistency across letters and numerals, aiming for clear recognition and a distinctive, contemporary silhouette.
The design leans heavily into superelliptical geometry, giving round letters a distinctive squared curvature and making diagonals (like V, W, and X) feel precise and schematic. Lowercase forms remain simple and utilitarian, with single-storey constructions where visible and a consistent rounded treatment across joins and corners.