Sans Normal Usrid 1 is a regular weight, wide, medium contrast, italic, normal x-height font.
Keywords: branding, editorial, packaging, ui, posters, modern, friendly, airy, clean, lively, approachability, clarity, motion, modernity, versatility, rounded, oblique, open counters, soft terminals, humanist.
A smooth oblique sans with rounded, open forms and gently tapering strokes that create a light, flowing rhythm. Curves are drawn with a geometric bias—clean bowls and circular counters—while joins and terminals stay soft rather than sharp. Proportions feel expansive with generous internal space, and the overall texture reads even and uncluttered in words and lines of text.
This style works well for brand identities and packaging that want a contemporary, approachable voice. In editorial layouts it can add energy to headlines, pull quotes, and subheads, while the clear counters also suit interface labels and short UI copy. For display use—posters, social graphics, and campaigns—the oblique rhythm helps create emphasis without resorting to heavier weights.
The tone is modern and approachable, pairing a clean contemporary feel with a subtle sense of motion from the slant. Its rounded construction keeps it friendly and non-technical, making it feel inviting rather than strict or corporate.
The design appears intended as a versatile, modern oblique sans that balances geometric clarity with softened, human-friendly detailing. It aims to stay highly legible while conveying forward motion and a polished, contemporary personality.
Spacing appears comfortable and consistent, supporting a calm text color despite the oblique stance. Numerals follow the same rounded, open construction, maintaining a cohesive voice between text and figures.