Sans Other Efmad 1 is a bold, wide, medium contrast, italic, tall x-height font.
Keywords: headlines, posters, packaging, kids branding, stickers, playful, cheerful, friendly, retro, informal, approachability, expressiveness, impact, handmade feel, rounded, chunky, bouncy, soft corners, jaunty.
A heavy, rounded sans with a consistent rightward slant and softly squared terminals. Strokes are broad and confident, with mostly monoline behavior and gentle swelling in curves, creating a chunky, buoyant texture. Counters are relatively open for the weight, and the letterforms mix smooth bowls with slightly angular joins, producing an irregular, hand-cut rhythm. The lowercase is compact and upright in structure but keeps the same slanted stance, with simple, sturdy dots and minimal detailing.
Best suited for short to medium display settings such as headlines, posters, product packaging, event graphics, and playful brand marks where personality is more important than neutrality. It can work for brief emphasis text, but the strong weight and animated rhythm are most effective at larger sizes.
The overall tone is upbeat and approachable, with a comic, handcrafted energy that feels casual and friendly rather than formal or technical. Its bouncy rhythm and chunky weight evoke retro display lettering and playful packaging, giving text a lively, conversational voice.
The design appears intended to provide a friendly, attention-grabbing sans with a handcrafted, slightly irregular feel, combining bold presence with soft, rounded forms for approachable display typography.
The set shows noticeable variation in character widths and spacing, which contributes to an organic, slightly uneven cadence in words and lines. Numerals are bold and rounded, matching the letters in weight and slant, and read as expressive display figures rather than strictly utilitarian ones.