Sans Normal Arram 23 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, signage, editorial, packaging, modern, friendly, clean, neutral, open, versatility, legibility, neutrality, modernization, approachability, monoline, rounded, geometric, airy, crisp.
A monoline sans with broadly geometric construction and softly rounded joins. Curves are smooth and near-circular (notably in O/C/G), while straight strokes stay clean and consistent, producing an even color on the page. Terminals are mostly squared but feel gentle due to the rounded geometry; counters are open and generously sized. Lowercase forms are simple and contemporary, with a single-storey a and g and a compact, clean t, giving the text a straightforward, uncluttered rhythm.
This face suits interface typography, product and brand systems, and clear informational design where a neutral sans is needed. Its open counters and steady rhythm also make it comfortable for short editorial passages, headings, and wayfinding or signage applications.
The overall tone is modern and approachable, combining a rational geometric base with enough softness to feel friendly rather than clinical. It reads as calm and neutral, suitable for brands and interfaces that want clarity without austerity.
The design appears intended as a versatile, contemporary workhorse: geometric enough to feel current and systematic, but softened with rounded curves to keep it approachable across both display and text settings.
Round letters (o/e) show generous apertures and clear interior space, aiding legibility in longer text. Figures are plain and functional, matching the letterforms’ consistent stroke and curve logic for a cohesive typographic voice.