Sans Normal Abbuf 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Fusion Collection' by Blaze Type, 'Forme Grotesque' by Colophon Foundry, 'Glimp' and 'Glimp Rounded' by OneSevenPointFive, 'Reyhan' by Plantype, and 'Eastlane' by Stawix (names referenced only for comparison).
Keywords: ui text, branding, headlines, posters, marketing, modern, clean, dynamic, friendly, editorial, contemporary clarity, everyday utility, energetic emphasis, brand versatility, oblique, rounded, geometric, open apertures, single-storey.
This is a slanted sans with smooth, rounded geometry and a steady, even stroke. Letterforms are built from clear circular and elliptical curves with open apertures and uncomplicated terminals, giving the shapes a crisp, contemporary rhythm. Proportions feel balanced and legible, with a moderate x-height and straightforward lowercase construction; the overall texture stays calm while the oblique angle adds motion and emphasis.
It suits interface copy and product surfaces where a clean sans is needed but a more dynamic voice is preferred over upright styles. The oblique stance also works well for headlines, short promotional lines, and brand systems that want a modern, forward-leaning feel without becoming stylized or flashy.
The tone is modern and approachable, combining clarity with a subtle sense of speed and informality from the slant. It reads as practical and neutral rather than decorative, but still energetic enough to feel contemporary and active.
The design appears intended as a versatile everyday sans with an italicized, energetic posture, prioritizing clear forms and consistent rhythm for broad usability across screen and print contexts.
Numerals match the same simplified, rounded construction and maintain consistent color with the text. Spacing appears comfortable in the sample paragraph, supporting continuous reading while preserving a tidy, uncluttered look.