Sans Normal Usgab 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, editorial, branding, presentations, captions, clean, modern, calm, technical, neutral, clarity, utility, modernity, neutral voice, system pairing, humanist, open apertures, rounded terminals, slanted, crisp.
This typeface is a slanted sans with smooth, rounded curves and consistent stroke thickness. Letterforms are built from clean elliptical bowls and open apertures, with restrained, slightly squared joins that keep counters clear. The rhythm is even and legible, with moderate proportions and a straightforward construction across caps, lowercase, and numerals; the italic slant reads as steady rather than calligraphic.
It works well for interface typography, product copy, and general editorial settings where an italic voice is needed without losing clarity. The steady slant and open counters also suit captions, secondary hierarchy, and modern branding systems that want a neutral, reliable tone.
The overall tone is modern and matter-of-fact, with a calm, workmanlike italic that feels contemporary rather than expressive. Its smooth geometry and open forms give it a friendly neutrality suitable for everyday communication.
The design appears intended as a practical italic companion for a contemporary sans system, prioritizing clarity, consistency, and smooth geometry over ornament. Its forms suggest an emphasis on readable text and versatile everyday deployment.
Uppercase forms stay simple and functional, while lowercase maintains clear differentiation (notably in the curved letters and the single-storey style seen in the sample). Numerals are plain and readable, matching the same rounded, low-drama construction as the letters.