Sans Superellipse Otmur 12 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Kelson' by Armasen, 'Bunday Sans' by Buntype, and 'Amsi Pro' and 'Amsi Pro AKS' by Stawix (names referenced only for comparison).
Keywords: headlines, branding, logos, packaging, ui labels, friendly, modern, confident, playful, approachable, approachability, modernization, clarity, impact, rounded, soft corners, compact, high contrast counters, clean.
A sturdy, rounded sans with squared-off curves that read like superellipse geometry—straight stems and flat terminals softened by generous corner rounding. The strokes stay even throughout, producing a solid color on the page and crisp interior counters. Proportions feel compact and efficient, with wide, open bowls in letters like O, D, and P and a clear, low-fuss construction across the alphabet. Numerals follow the same blunt, rounded-rectangle logic, giving a cohesive set with strong presence at display sizes.
Well-suited to headlines, short-form copy, and identity work where a bold, friendly geometry helps messages land quickly. It can also work for UI labels, badges, and packaging where strong letterforms and rounded corners support a modern, approachable feel.
The overall tone is contemporary and upbeat, balancing firmness with softness. Its rounded corners and chunky rhythm make it feel friendly and accessible, while the clean construction keeps it confident and utilitarian rather than decorative.
The design appears aimed at delivering a contemporary geometric voice with softened edges—combining robust, efficient letter shapes with rounded corners to stay welcoming in high-impact settings.
The uppercase has a particularly blocky, sign-like clarity, and the lowercase maintains the same geometric discipline, resulting in a consistent texture in longer lines. The forms lean toward pragmatic readability, with simplified joins and smooth curves that avoid fussy detail.