Sans Normal Nogub 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Oktah Round' by Groteskly Yours, 'Bouba Round' and 'Mikado' by HVD Fonts, 'Averta Standard PE' by Intelligent Design, 'Calima' and 'Linotte' by JCFonts, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids branding, logos, playful, friendly, bold, bubbly, casual, approachability, high impact, playfulness, informality, rounded, soft, chunky, quirky, cartoonish.
A heavy, rounded sans with broad, soft curves and uniformly thick strokes that keep the color solid and even. Terminals are blunt and generously rounded, and counters tend toward oval shapes, giving letters a compact, inflated feel. Many glyphs show subtly irregular, hand-cut geometry—slight asymmetries and angled joins that create a lively, non-mechanical rhythm. Uppercase forms are sturdy and simplified, while lowercase keeps single-storey shapes (notably a and g) with large apertures and punchy bowls for easy recognition at display sizes.
Best suited to short, high-impact text such as headlines, posters, packaging callouts, and bold identity marks where its rounded weight and playful rhythm can carry the composition. It can also work for children’s products, entertainment, and casual branding, especially when set large with comfortable spacing.
The overall tone is upbeat and approachable, with a toy-like, comic energy that feels friendly rather than formal. Its soft edges and slightly wobbly construction add warmth and informality, suggesting a human touch and a lighthearted mood.
The design appears intended to deliver maximum friendliness and visibility through thick strokes, rounded construction, and intentionally imperfect geometry. It prioritizes personality and bold presence over strict neutrality, aiming for an expressive, approachable display voice.
Round letters like O and Q read as bold, almost pill-shaped forms, while diagonals in K, V, W, X, and Y introduce a dynamic, cut-paper feel through their angled joins. Numerals are similarly chunky and simplified, designed to match the same soft, high-impact silhouette.