Sans Contrasted Hipu 7 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, playful, chunky, friendly, retro, punchy, attention-grabbing, friendly tone, display clarity, retro flavor, rounded, soft corners, bouncy, high-impact, cartoonish.
This typeface uses heavy, compact strokes with noticeably softened corners and rounded joins that keep the silhouettes friendly despite the weight. Proportions lean broad, with roomy bowls and wide counters; rounds are close to circular and verticals feel sturdy and consistent. Terminals are blunt and squared-off, and several forms show subtle, sculpted shaping that introduces contrast without becoming calligraphic. Overall spacing appears generous for such a dense design, helping the letters stay distinct at display sizes.
Best suited to headlines, posters, and short bursty copy where strong color and immediate legibility are needed. It can work well for branding, packaging, and signage that aims for an approachable, playful voice. In longer paragraphs it performs more like a display face, where ample leading and moderate line lengths help maintain clarity.
The overall tone is upbeat and approachable, with a bouncy rhythm that reads as playful and slightly retro. Its oversized shapes and softened geometry give it a cartoon-like charm while still feeling solid and confident. The font projects a fun, attention-grabbing personality suited to bold statements rather than quiet text.
The design appears intended to deliver maximum impact with a friendly, rounded geometric feel, combining bold presence with softened details to avoid harshness. Its simplified forms and generous counters suggest a focus on quick recognition and a lively, informal tone for display-driven applications.
The lowercase shows simplified, single-storey constructions (notably in a and g) that emphasize clarity and friendliness. Numerals are similarly weighty and rounded, matching the letterforms’ broad, high-impact look. In continuous sample text the dark color builds quickly, so line spacing and size become important for comfortable reading.