Sans Superellipse Ilfi 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Burlingame' by Monotype; 'Fact' by ParaType; and 'Byker', 'Kobern', and 'Nauman Neue' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, punchy, confident, retro, impact, speed, bold branding, friendly strength, slanted, rounded, bulky, compressed counters, soft corners.
A heavy, right-slanted sans with broad proportions and smooth, rounded-rectangle construction in its curves. Strokes stay largely uniform, creating a dense, blocky texture with compact internal counters and flattened terminals. Curves (like C, G, O, S) read as squarish rounds, while diagonals (K, V, W, X, Y) are sturdy and clean, giving the alphabet a strong forward rhythm. The lowercase is compact and sturdy, with single-storey a and g and minimal detailing, keeping forms simple and highly graphic.
Best suited to short, high-impact settings such as headlines, posters, title treatments, sports graphics, and bold packaging callouts. It can also work for logo wordmarks where a dynamic, rounded, muscular presence is desired, especially in large sizes where the compact counters remain clear.
The overall tone is assertive and energetic, with a forward-leaning, performance-minded feel. Its chunky shapes and rounded corners add approachability while still reading as loud and competitive, evoking sports branding and retro display typography.
The design appears intended to deliver maximum impact with a fast, energetic stance, combining rounded, superelliptical geometry with a dense, uniform stroke to create strong silhouettes and a confident, display-first voice.
At text sizes the tight counters and dense weight create a dark, impactful color, while the slant adds motion and emphasis. Numerals and capitals feel especially poster-ready, with clear silhouettes and minimal stylistic distraction.