Sans Normal Amluv 5 is a bold, normal width, low contrast, upright, short x-height font visually similar to 'Artegra Sans' by Artegra and 'Logirent' by Letterhend (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, clean, confident, friendly, utilitarian, clarity, impact, modernity, versatility, geometric, rounded, solid, open, compact.
A sturdy sans with mostly geometric construction and rounded bowls, drawn with consistent stroke weight and clean terminals. Curves are smooth and near-circular in letters like C, O, and G, while straight-sided forms (E, F, H, N) keep a crisp, engineered rhythm. Apertures in letters such as a, e, and s read fairly open, and counters stay generous for the weight. The overall proportions feel compact with a relatively small x-height compared to the caps, giving mixed-case text a slightly top-heavy, headline-oriented profile.
This font is well suited to headlines, posters, and brand marks that need a strong, clean sans voice. It should also perform well for signage and packaging where quick recognition and solid color are important, especially at medium to large sizes.
The tone is contemporary and straightforward, with a confident, no-nonsense presence. Its rounded geometry adds approachability, keeping it from feeling overly technical while still reading as modern and efficient.
The design appears intended as a practical, contemporary sans with geometric roundness and high visual stability, optimized for clear display typography and punchy, compact word shapes.
The numerals appear sturdy and sign-like, with simple, high-impact silhouettes. Diacritics and punctuation are not shown; the sample highlights strong word shapes at display sizes, where the compact lowercase and broad curves remain clear.