Sans Normal Bidal 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Astoria Sans' by Alan Meeks, 'Apres' by Font Bureau, 'Provan' and 'Provan Formal' by Matteson Typographics, 'Joanna Sans Nova' by Monotype, and 'Lapidaria' by SIAS (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, signage, friendly, confident, modern, approachable, clean, clarity, modernity, approachability, impact, versatility, rounded, geometric, even, solid, open counters.
This sans presents sturdy, rounded letterforms with even stroke weight and smooth, circular curves. Proportions feel broadly geometric, with generous bowls and open counters that keep shapes clear at display sizes. Terminals are clean and largely straight-cut, and the overall rhythm is steady with consistent spacing and simple, readable construction across uppercase, lowercase, and numerals.
Well-suited to branding and identity work that benefits from a modern, approachable sans, as well as headlines, posters, and packaging where bold shapes and open counters maintain clarity. It also works for UI or signage-style text when used at larger sizes and with comfortable spacing.
The tone is contemporary and welcoming, combining a solid presence with soft, rounded geometry. It reads as confident without feeling aggressive, giving text a friendly, straightforward voice that stays neutral enough for many modern contexts.
The design appears intended as a contemporary, geometric-leaning workhorse sans that balances impact with friendliness. Its simplified forms and rounded construction suggest a focus on clear silhouettes, consistent texture, and dependable readability in display and short-form text.
Distinctive details include a single-storey lowercase “a” and “g,” and numerals that follow the same rounded, geometric logic as the letters. The heavier presence and broad curves make it particularly effective where clarity and impact are needed, while still remaining legible in short passages.