Sans Normal Sedoh 3 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, signage, editorial, friendly, modern, approachable, clean, playful, warm neutrality, everyday readability, contemporary utility, brand friendliness, rounded, soft terminals, humanist, open apertures, generous spacing.
A rounded sans with softly finished terminals and smooth, near-monoline strokes. Curves are prominent and consistently circular, giving counters and bowls a gentle, open feel, while joins stay clean and uncluttered. Proportions read balanced with an even rhythm in text, and the figures match the letterforms with similarly rounded shapes and uncomplicated construction.
Well-suited to interface labels and product experiences where a welcoming, modern voice is needed. Its clean shapes and open forms also work for branding systems, packaging, and signage, and it holds together in short editorial passages and headlines where a softer sans tone is desirable.
The overall tone is friendly and approachable, with a casual warmth that keeps it from feeling overly technical. Its rounded details add a light, slightly playful character while remaining clear and composed for everyday use.
Likely designed to provide a versatile, contemporary sans that prioritizes clarity while softening the overall impression through rounded terminals and smooth curves. The consistent stroke behavior and simple letter construction suggest an emphasis on reliability across a range of display and text settings.
Uppercase forms are straightforward and geometric-leaning, while the lowercase introduces a more human cadence in words. Round letters like O/C/e maintain open interior space, helping lines of text stay airy and readable at larger sizes.