Sans Normal Dugog 7 is a regular weight, very wide, low contrast, upright, normal x-height font visually similar to 'Resident' by Fenotype (names referenced only for comparison).
Keywords: ui design, branding, headlines, signage, editorial display, modern, clean, friendly, neutral, tech, clarity, approachability, modern identity, screen readability, brand consistency, rounded, open, geometric, spacious, even-stroke.
This typeface presents a wide, rounded sans structure with smooth circular bowls and a consistent, even stroke. Counters are generously open and apertures stay broad, giving letters an airy rhythm and strong clarity at larger sizes. Curves are soft and continuous, while straighter strokes remain crisp without visible flaring; terminals read as cleanly finished and controlled. The overall spacing feels roomy, and the figures and capitals share the same calm, uniform drawing style.
Its broad proportions and open forms make it well suited for UI and product typography, especially for navigation, labels, and dashboards where clarity matters. It also performs well for headlines, signage, and brand systems that want a modern, friendly sans with strong presence at display sizes.
The tone is contemporary and approachable, with a quiet confidence that feels at home in digital interfaces and modern branding. Its rounded geometry softens the voice, keeping it friendly and accessible rather than sharp or formal.
The design appears intended to deliver a contemporary, rounded sans voice that prioritizes clarity and approachability. Its wide stance and smooth geometry suggest a focus on comfortable readability and a clean, modern visual identity across screens and print.
Round characters like O/0, C, and G emphasize smooth, near-circular construction, while diagonals (A, V, W, X) keep a steady, uncomplicated geometry. Lowercase forms maintain a straightforward, highly legible silhouette with clear joins and uncluttered details.