Sans Normal Lidut 11 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'EquipCondensed' by Hoftype, and 'Nusara' by Locomotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, punchy, energetic, confident, modern, impact, motion, friendly boldness, modern branding, display clarity, slanted, rounded, soft corners, compact, forward-leaning.
This typeface is a heavy, right-slanted sans with rounded, softly tapered terminals and broadly curved bowls. Letterforms are built from sturdy strokes with minimal modulation, giving it a solid, even texture in display sizes. The italics are integrated into the shapes rather than appearing as a simple mechanical slant, with counters that stay open and legible and joins that remain smooth. Uppercase forms feel compact and powerful, while lowercase shapes maintain a simple, contemporary structure with single-storey forms where expected in this style and clear differentiation in key letters like a, g, and q.
This font works best for attention-grabbing headlines, posters, and promotional copy where strong presence and motion are beneficial. It’s well suited to sports and fitness branding, product packaging, and short editorial display settings where you want a bold, contemporary emphasis without sharp, aggressive corners.
The overall tone is assertive and fast-moving, with a forward-leaning rhythm that reads as athletic and energetic. Its rounded construction keeps the mood friendly rather than aggressive, making it suitable for bold, upbeat messaging.
The design appears intended to deliver a modern, high-impact italic voice that combines speed with approachability. Its sturdy geometry and rounded finishing suggest a focus on readability at large sizes while maintaining a distinctive, energetic silhouette for branding and display use.
Spacing appears tuned for impact, producing a dense, high-ink silhouette that holds together well in large headlines. Numerals share the same robust, rounded logic, contributing to a cohesive voice for scorelines, pricing, or data callouts.