Sans Normal Olmen 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Cadmium' by AVP, 'Hanley Pro' by District 62 Studio, and 'Modal' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s media, signage, playful, friendly, quirky, casual, chunky, approachability, playfulness, impact, informality, rounded, soft corners, bouncy, hand-drawn, informal.
A heavy, rounded sans with soft corners and slightly irregular geometry that gives the letters a lively, hand-made rhythm. Strokes stay broadly even, with full curves and compact counters that keep shapes punchy at display sizes. Terminals tend to look blunted rather than sharply cut, and many glyphs show subtle wobble in curves and stem alignment, creating a bouncy baseline feel. The overall texture is dense and dark, with simplified forms that prioritize impact over fine detail.
This font is well-suited to headlines, posters, and short promotional copy where a friendly, attention-grabbing voice is needed. It can work nicely for packaging, event graphics, café menus, and children’s or educational materials, especially when set with ample tracking and comfortable leading. For extended body text, it’s better used sparingly due to its dark typographic color.
The tone is upbeat and approachable, leaning toward whimsical rather than corporate. Its gentle irregularities and rounded silhouettes suggest a human, conversational voice suited to fun, relaxed messaging. The bold color and soft shapes also give it a kid-friendly, snackable energy that feels welcoming and non-intimidating.
The design appears intended to deliver high-impact readability with a warm, informal personality. By combining rounded construction with slight irregularity, it aims to feel approachable and handmade while still maintaining the clarity of a straightforward sans structure.
In the sample text, word shapes remain clear, but the compact counters and heavy weight can make long paragraphs feel dense; it reads best with generous spacing and line height. Numerals match the same soft, chunky construction, supporting a consistent voice across headings and short callouts.