Sans Normal Myreg 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Neue Frutiger', 'Neue Frutiger Arabic', 'Neue Frutiger Cyrillic', 'Neue Frutiger Georgian', 'Neue Frutiger Hebrew', 'Neue Frutiger Paneuropean', 'Neue Frutiger Thai', and 'Neue Frutiger Vietnamese' by Linotype and 'Neue Frutiger World' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, playful, impact, approachability, clarity, modernity, rounded, heavy, compact, solid, clean.
A heavy, rounded sans with broad proportions and generous curves. Strokes are consistently thick with minimal modulation, and joins are smooth and sturdy, producing a dense, ink-trap-free silhouette. Counters stay open but relatively small at this weight, while terminals are blunt and clean, giving letters a compact, blocky presence despite the overall round construction. Lowercase forms read straightforward and geometric, with single-storey shapes where expected and simple, square-ish punctuation-like details such as the i/j dots.
Best suited to headlines, posters, and branding where strong visual impact and quick readability are priorities. It also fits packaging and signage that benefit from a friendly, contemporary voice and a dense, attention-grabbing typographic color.
The tone is bold and approachable, combining a friendly roundness with a no-nonsense, high-impact feel. It projects confidence and clarity, with just enough softness in the curves to feel contemporary rather than rigid or industrial.
The design appears intended as a high-impact rounded sans for display use, prioritizing bold presence, straightforward geometry, and clean, contemporary shapes that remain legible at a glance.
In text settings the color is very dark and even, creating strong headline presence and clear word shapes. Numerals match the letterforms in weight and roundness, supporting consistent emphasis in display contexts.