Sans Superellipse Yori 7 is a very bold, very wide, high contrast, upright, tall x-height font.
Keywords: headlines, posters, signage, sports branding, packaging, industrial, sporty, assertive, retro, mechanical, impact, brand stamp, ruggedness, modern retro, blocky, compact, squared, rounded corners, ink-trap-like.
A heavy, squared sans with rounded-rectangle bowls and corners, giving most letters a compact, superelliptical silhouette. Strokes are thick and uniform, with tight internal counters and occasional small notches and step-like cuts that read like ink-trap-inspired detailing at joins and terminals. The rhythm is dense and sturdy, with wide caps and a tall, robust lowercase that stays close to the cap height, producing a strong, billboard-like texture in text. Numerals and uppercase share the same rigid geometry, while diagonals (A, V, W, X, Y) are broad and sharply angled, reinforcing the engineered feel.
Best suited to large-scale display use such as headlines, posters, bold branding marks, and athletic or industrial-themed graphics. It can work for short bursts of text (taglines, labels, UI headers) where a dense, high-impact texture is desired, but the tight counters make it less ideal for long reading at small sizes.
The tone is loud, confident, and utilitarian—more factory floor and arena signage than editorial refinement. Its squared curves and compressed counters suggest strength and durability, with a slightly retro, arcade/scoreboard flavor when set in all caps. Overall it projects impact and straightforwardness rather than delicacy or warmth.
The design appears intended to deliver maximum visual punch using rounded-rectangle geometry and compact counters, balancing hard, mechanical forms with softened corners for a modernized industrial look. The small notches and stepped terminals add character and legibility cues that keep the shapes from becoming overly generic at such a heavy weight.
Many letters show deliberate corner rounding paired with small interior cut-ins, helping distinguish shapes at heavy weights (notably in B, S, a, e, and s). The lowercase forms lean toward single-story, geometric constructions, and the punctuation/spacing shown in the sample supports tight, punchy headline setting.