Sans Normal Limok 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Marcher' by Horizon Type, 'Camphor' by Monotype, and 'Carot Sans' by Storm Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, friendly, punchy, contemporary, impact, motion, approachability, modernity, clarity, slanted, rounded, soft corners, compact, lively.
A heavy, right-slanted sans with broad, rounded forms and smooth curves. Strokes are sturdy and fairly uniform, with softened joins and terminals that keep counters open and readable at display sizes. Proportions feel compact and forward-leaning, with a steady rhythm across uppercase and lowercase; circular letters like O and Q are full and rounded, while diagonals and arms (V/W/X/K) are clean and assertive. Numerals match the same robust, slightly condensed, rounded construction for consistent color in mixed text.
Best suited for high-impact settings such as headlines, posters, product packaging, and brand marks where a bold, kinetic voice is needed. It also works well for sports and lifestyle graphics, short callouts, and promotional typography where the slanted stance adds urgency and motion.
The overall tone is energetic and upbeat, with a sporty, action-oriented slant that suggests motion and confidence. The rounded shaping keeps it approachable rather than aggressive, making it feel friendly and contemporary while still delivering strong impact.
Likely designed to provide a modern, rounded sans italic with strong presence and immediate legibility, balancing assertive weight with friendly curves. The goal appears to be a versatile display voice that conveys speed and confidence without becoming harsh.
The italic angle is consistent and gives lines a clear forward momentum, especially in longer text. Bold weight and tight internal shapes create dense typographic color, so it reads best with a bit of breathing room in tracking and line spacing when used in paragraphs.