Sans Normal Lubuw 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Fold Grotesque' by Colophon Foundry, 'Alliance' and 'Natio' by Degarism Studio, 'CF Mod Grotesk' by Fonts.GR, 'Jam Grotesque' by JAM Type Design, 'Pais' by Latinotype, 'Bassen' by SRS Type, and 'Berka' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, assertive, contemporary, energetic, friendly, impact, momentum, promotion, modernity, approachability, slanted, chunky, rounded, compact, high-impact.
A heavy, slanted sans with broad proportions and rounded, softly squared contours. Strokes are thick and even, with minimal modulation, and counters are relatively open for the weight. The italic angle is consistent across caps, lowercase, and figures, creating a forward-leaning rhythm. Terminals are blunt and smooth rather than sharp, while key forms (like the round letters and numerals) keep a sturdy, geometric feel without becoming rigid.
Works best for short, high-impact text such as headlines, posters, event graphics, and retail or product messaging. It also fits branding and packaging where a strong, forward-leaning voice is desired, and can perform in large signage or wayfinding when set with adequate spacing.
The overall tone is bold and energetic, with a sporty, action-oriented presence. Its forward slant and dense black color read as confident and promotional, while the rounded shaping keeps it approachable rather than aggressive.
The design appears aimed at delivering maximum visual punch with a cohesive italicized stance, combining sturdy geometry with rounded friendliness. It prioritizes immediacy and bold presence over delicate detail, making it well suited to attention-led display typography.
Uppercase shapes feel stable and blocky, with generous width and clear silhouettes at a glance. Lowercase forms maintain the same robust build, and the figures are large and attention-grabbing, suited to display settings where quick recognition matters.