Sans Normal Adlom 7 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Gimbal Grotesque' by AVP; 'FS Elliot', 'FS Elliot Paneuropean', and 'FS Hackney' by Fontsmith; 'Qubo' by Hoftype; and 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: branding, headlines, posters, sportswear, ui labels, modern, sporty, energetic, clean, confident, forward motion, modern clarity, display emphasis, everyday utility, oblique, geometric, open counters, rounded forms, crisp terminals.
A slanted sans with broad proportions and a clean, low-contrast stroke. Letterforms lean consistently with smooth, rounded curves and open counters, giving the shapes a clear, airy rhythm. Terminals are mostly crisp and straightforward, and joins feel tight and controlled, keeping the overall texture even in longer lines. Numerals follow the same oblique, wide stance with simple, legible silhouettes.
Well-suited to branding and display applications where a modern, energetic tone is desired, such as posters, sports-related graphics, and promotional messaging. It can also work for short UI labels and navigational text where an italicized emphasis is appropriate and generous width is not a constraint.
The overall tone feels contemporary and active, with a forward-leaning, kinetic voice. Its smooth geometry and open forms keep it approachable and neutral, while the consistent slant adds urgency and momentum.
The design appears intended as a versatile oblique sans that balances geometric cleanliness with strong forward motion. It aims to deliver quick readability and a contemporary feel, especially for attention-grabbing, emphasis-driven typography.
The wide set and steady slant create noticeable horizontal flow, making spacing and word shapes feel expansive rather than compact. In text, the uniform stroke and open apertures help maintain clarity, while the oblique angle adds emphasis without becoming decorative.