Sans Normal Asgiv 10 is a regular weight, normal width, monoline, upright, short x-height font visually similar to 'Architype Renner' by The Foundry (names referenced only for comparison).
Keywords: ui text, product design, signage, headlines, captions, clean, modern, neutral, friendly, technical, clarity, modern utility, system consistency, legibility, geometric, rounded, open apertures, large counters, crisp terminals.
This typeface presents a clean, geometric sans structure with predominantly circular and elliptical bowls, consistent stroke weight, and smooth curves. Uppercase forms are straightforward and well-balanced, with broad round letters (C, G, O, Q) and simple, rectangular-sided stems. Lowercase shows compact proportions with a noticeably short x-height and single-storey a and g; counters are generous and apertures stay open, helping keep forms distinct. Terminals are crisp and mostly straight-cut, while joins remain tidy and restrained, producing an even rhythm in text.
It works well for interface copy, product and brand systems, and general-purpose editorial settings where a clean, contemporary sans is needed. The clear numeral shapes and open counters also suit dashboards, labels, and wayfinding-style signage, while the uncomplicated letterforms scale effectively for headings and short blocks of text.
The overall tone is modern and neutral with a lightly friendly edge from the rounded geometry. It feels practical and no-nonsense rather than expressive, suited to contemporary interfaces and clear informational typography.
The design appears intended as a dependable, geometric sans for broad everyday use, emphasizing clarity, consistency, and a modern visual cadence. Its restrained detailing and rounded construction suggest a focus on legibility and a neutral voice that can support many graphic styles without dominating them.
Round punctuation and dots (i/j) read clearly, and the numerals follow the same geometric logic with smooth curves and simple construction. The sample text shows stable spacing and a calm texture, with curves and verticals staying visually consistent across sizes.